So you’re thinking of expanding your business into US markets and have done extensive research on your own. Your product is doing better than ever in your home country and you may feel like you are ready to tackle this new development abroad. But the truth of the matter is, there are still many costs and challenges associated with testing a new market.
Every day, companies are expanding to international markets but not all of them are successful on their own. While there are countless resources available for entrepreneurs looking to take the next step, it is important to fully understand what you are getting yourself into. The same how moving abroad isn’t as simple as getting on a plane and leaving, deploying a product in a global market takes time, planning and attention to detail.
A soft landing, or soft launch, allows your company to test your offering on foreign soil. This can be beneficial to companies because it allows a bit more control and an ability to test and refine the product’s development in a new environment.
A soft landing solution, which we offer at Starthub, can help ease your journey. Starthub Miami provides you with the opportunity to expand your business to the USA. Our streamlined program offers an all-in-one solution designed to ignite rapid growth for established businesses. We build a team around you to establish your company in the world’s most dynamic market.
Our founder and CEO, David Bensoussan, has compiled a list outlining Five Keys For Successfully Launching Your U.S. Operations. He specializes in U.S. Soft Landing Strategies for consumer-centric companies from our Downtown Miami office. Through YEC, he is able to spread his thought knowledge via Forbes and give us a better understanding of what is needed in order to take your company abroad without falling short of a successful operation.