It’s basic knowledge that people appreciate it when addressed by name. Especially when they are a client. As the famous quote goes, “A person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie.
The truth of the matter is, when it comes to customer service, treating every single person that walks through your doors as you would a family member is of utmost importance. That alone can separate you miles ahead of any competitors. Knowing your client’s name is only the tip of the iceberg. Strive to learn your customers’ likes, dislikes, habits, and even hobbies.
Our most meaningful connections have come from having conversations with people about what they enjoy most in life. This way we get to know the person whom we are in business with and any future dealings are amazing experiences for both.
As a coworking space in Downtown Miami, what we’ve become known for in our shared office memberships, at any level, is the intangibles. For example, how every Thursday became “Popcorn Thursday” after we saw how much someone loved authentic popcorn fresh off the kettle. When a client has a visitor, we walk them to a cup of hot tea or freshly ground espresso while they wait. We’ve even gone as far as moving in a new member 10:30pm one night which was the only time he could pass by after a long day working and teaching at the local college.
At Starthub we’re grateful to have the opportunity to serve an international clientele. What we’ve found in the shared office industry, is that personable service is cross-cultural. Learn to exceed your client’s expectations and do so as often as possible. If it’s within your means, cater to their every need to a point where you can begin predicting what they will request before they even mention it to you. The key to retention and low turnover in any business is service.